Brand Assets
Getting Started
New to the Academica brand? Follow these steps to ensure consistent, professional representation across all materials and communications.
Quick Start Guide
Use Approved Fonts
Download & install fonts on your computer first!
Our typography system is fundamental to the Academica look and feel.
Download FontsUse Official Templates
Start with a pre-built template!
PowerPoint, Word, and Canva templates ready for your content.
Get TemplatesDownload the Logo Pack
Find the right logo for your project!
Get all logo variations in formats ready for print and digital use.
Get LogosReference the Color Palette
Stay on-brand with every design!
Use only approved brand colors to maintain visual cohesion.
See ColorsEmail Signature
A consistent email signature reinforces our brand in every message. Fill in your information below, then copy and paste the signature directly into your email client.
Your Information
Phone Numbers
Leave label blank to hide that phone line.
Office Location
|
|
How to Add Your Signature
- Fill in your information in the form above — the preview updates automatically.
- Click "Copy Signature" to copy the formatted signature with logo.
- Outlook: File → Options → Mail → Signatures → Click in the editor and paste (Ctrl+V).
Tip: If the logo doesn't appear after pasting, try selecting the entire signature preview manually (click and drag), then copy with Ctrl+C (or Cmd+C on Mac).
Templates
Ready-to-use templates for common documents and presentations. Simply add your content while maintaining brand consistency across all communications.
PowerPoint Template
Presentation slides with multiple layouts, charts, and graphics. Note: Do not open the PowerPoint version in Google Slides.
Download
Canva Templates
Submit a request or send a Teams message to Seth Clark. We'll provide you with the acceptable ready-to-edit Canva link — logos and brand fonts already included!
Submit Your Request
Video Backgrounds
Branded virtual backgrounds for Zoom, Teams, Google Meet, and other video conferencing platforms.
DownloadLogo System
Our shield and wordmark form a sophisticated identity rooted in academic tradition while embracing contemporary design principles. Three primary configurations ensure optimal application across every medium and context.
Shield Only
For social media profiles, app icons, favicons, and tight spatial constraints.
Minimum 48px digital, 0.5" print.
Landscape Orientation
For banners, headers, and wide formats where vertical space is limited.
Maintains full brand presence.
Download the Right Version
Select the scenario that best matches what you're creating.
Already know which logo you need?
Browse and download from our complete logo library — all formats, all variations, all in one place.
Tip: Save time by using our PowerPoint template — the logo is already included! (Note: Do not open the PowerPoint version in Google Slides.)
Tip: Save time by using our Word letterhead template — the logo is already included!
⚠️ IMPORTANT: Submit a request at academicamart.com or send a Teams message to Seth Clark. We'll provide you with the acceptable ready-to-edit Canva link — logos and brand fonts already included!
Tip: Need help with a vendor order? Submit a request at academicamart.com and we'll make sure your files are print-ready.
Or Just Make It Easy On Yourself!
Skip the hassle and let us handle it. The Marketing team is here to create polished, brand-perfect materials for you — whether it's a flyer, presentation, signage, or something completely custom. Just tell us what you need.
Submit a Request at AcademicaMart.comColor Foundation
This palette strikes the perfect balance between traditional academic sophistication and contemporary vibrancy. Rich, saturated jewel tones provide energy and confidence while maintaining the gravitas of established institutions.
PRIMARY COLORS
The foundation of our identity. These three colors are the cornerstone of every application and should appear in nearly all communications.
Academica Blue
Your primary brand color. Logo, primary navigation, major headers, key CTAs. The anchor that holds everything together with authority and trust.
Pure White
Essential for clarity and breathing room. Primary backgrounds, negative space, clean surfaces.
Carbon Black
Primary text color, strong contrast elements. More refined than pure black.
SECONDARY COLORS
Academica's personality colors. These five rich jewel tones define our contemporary sophistication.
Deep Teal
Innovation, STEM, forward-thinking. Technology programs, science initiatives.
Ruby Red
Achievement, passion, leadership. Bold calls-to-action and urgent messaging.
Rich Gold
Excellence, celebration, distinction. Honors, graduation, awards.
Emerald Green
Growth, knowledge, sustainability. Environmental initiatives.
Azure Cyan
Energy, digital, accessibility. Modern elements, student engagement.
GRAYSCALE FOUNDATION
A perfectly neutral grayscale palette. These true neutrals work with any color combination.
Vapor
Light backgrounds, elegant layouts.
Concrete
Borders, dividers, gentle contrast.
Silver
Light icons, disabled UI states.
Granite
Supporting body copy, strong graphics.
Obsidian
Headlines, important elements.
Typography System
Typography is the backbone of the Academica brand. The right fonts communicate trust, professionalism, and academic excellence before a single word is read. Consistent typography across all materials instantly signals that something is authentically Academica.
Two Fonts. Endless Possibilities.
Our typography system is intentionally simple: one serif for impact, one sans-serif for everything else. Master these two typefaces and you'll create materials that look polished and unmistakably Academica.
Use Semibold (600) or Bold (700) weight. This elegant serif commands attention and establishes authority. Perfect for presentation titles, document headers, section headings, and anywhere you need to make a statement.
Our workhorse typeface. Use various weights: Regular (400) for body copy, Demibold (600) for emphasis, Bold (700) for subheadings. The condensed form fits more text while staying readable.
PRIMARY BRAND FONTS
These are our official typefaces. Install them on your computer to use in Word, PowerPoint, and other applications.
Avenir Next Condensed Regular delivers clean, modern efficiency for most applications—websites, brochures, presentations. The condensed form allows for longer text strings without wrapping while maintaining excellent readability.
Using Google Docs, Slides, or Forms?
Our primary Adobe Fonts aren't available in Google Workspace. When working in Google Docs, Slides, or Forms, use these approved Google Font alternatives. They're not identical, but they maintain our brand's professional character.
A refined serif with similar warmth and elegance. Use for headlines and titles in Google Slides presentations and Google Docs headers.
A versatile condensed sans-serif that works well for body text, subheadings, and UI elements. Available in multiple weights.
Download & Install Fonts
Download the font files below and install them on your computer. Once installed, they'll be available in Word, PowerPoint, and other applications.