Meet Your New Brand | Academica
Academica Logo

Oh good, a meeting about...

Colors & Logos & Fonts, Oh My!

A surprisingly painless guide to looking professional

Academica | 2026

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Academica
Meh

Time for
"The Brand Talk."

We are officially rebranding.
New logo. New colors. New standards.
Same great organization.

I know this isn't everyone's favorite topic
and I'll try and keep it brief.

Stick with me and you just might learn something new—
and yes, this is really important.

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Academica

Here's the thing...

Academica is positioning itself as a leader in the charter management space.

Schools

40+ Schools

Across the network

States

6 States

And growing

Growth

Major Growth Ahead

New markets, new partners

And the industry is watching. Boards are researching us. Partners are evaluating us.

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Academica

Imagine you're a charter board...

You're evaluating Academica. You pull up materials from three different Academica sources:

ACADEMICA
Excellence in Education

Source A

academica
Learning is Fun!

Source B

Academica
Preparing Tomorrow's Leaders

Source C

What does that board think?
"Do these people have their act together?"
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Academica

Consistency = Credibility

When everything looks cohesive, they subconsciously believe:

"This is a serious, established organization."

When it's inconsistent, they subconsciously believe:

"If they can't get their brand together,
how organized are their operations?"

(Unfair? Totally. True? Also yes.)

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Academica
Peace

A Quick Note

🎉 OFFICIAL BRAND AMNESTY 🎉

Everything created before today? Forgiven. Forgotten. Water under the bridge.

This isn't about pointing fingers at past work.
We didn't have clear guidelines before. Now we do.

Nobody's getting called out. Nobody's in trouble.
We're just starting fresh. Together.

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Academica

Say hello to

Academica Blue

#004680

Is it exciting? No.
Is it trustworthy, professional, and timeless? Yes.

(Harvard, Yale, and Oxford didn't pick flashy colors either.)

Academica Logo Horizontal White
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Academica

The Supporting Cast

For when you need a little pizzazz (use sparingly)

Academica Blue
#004680

The Star

Ruby Red
#C1272D

Urgent / Athletic

Deep Teal
#0D7680

STEM / Modern

Rich Gold
#D4920B

Awards / Celebration

The Rule:
Academica Blue should be the dominant color in almost everything.
The others are seasoning, not the main course.
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Academica

"But this seems so... boring?"

Good. Boring is the point.

Harvard

Crimson and black.
That's it. For 400 years.

Yale

Yale Blue.
Since 1701.

Oxford

Oxford Blue.
800+ years of tradition.

Restraint isn't boring. It's confident.

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Academica

Even the biggest brands keep it simple.

Apple

White, black, gray.
Most valuable company on Earth.

Nike

Black and white.
Swoosh. Done.

Coca-Cola

Red and white.
Same script since 1886.

The best brands in the world use fewer colors, not more.
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Academica

The Logo

It's not just a picture. It's the face of our institution.

  • Use the official file (we'll share it)
  • Give it breathing room
  • Don't stretch, squish, or "improve" it
  • White version on dark backgrounds
Academica Stacked Logo
Academica Shield
Academica Horizontal Logo
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Academica

Logo Crimes (We've seen things)

❌ Please don't

Academica

Stretched like taffy

Academica

Wrong colors + effects

Academica

Recreated in Word

✓ This is the way

Academica Logo

Just use the file. It's free. It's easy.

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Academica

A Word About Fonts

You know what screams "established institution"?

This.

Clean, readable, professional fonts that command respect

NOT THIS

Comic Sans, Papyrus, Curlz MT, or anything that looks "cute & fun"

Comic Sans was designed for cartoon dogs. Our organization deserves better.

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Academica

Here's What This Really Means

Credibility

For Our Credibility

Looking polished signals operational excellence. Boards notice.

Partnerships

For Our Partnerships

New schools and partners want to align with organizations that look the part.

Growth

For Our Growth

A unified brand makes expansion smoother. One identity, many markets.

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Academica

The 30-Second Cheat Sheet

Pin this to your wall. Tape it to your monitor. Tattoo it on your arm. (Don't actually do that.)

Color
Color: Academica Blue (#004680) + White = 90% of everything
Fonts
Fonts: Always use Freight Display Pro & Avenir Next LT Pro. Never decorative.
Logo
Logo: Use the file. Don't recreate it. Don't stretch it.
Sparkle
When in doubt: Keep it simple. White space is your friend.
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Academica
Help

We're Here to Help

You're not expected to become a designer overnight.
The Marketing team is your partner in this.

Chat

Quick Questions

Teams message

Seth Clark

Design

Design Requests

We're ready for it.

academicamart.com

Review

Review & Feedback

Teams message

Seth Clark

Seriously. We'd rather help you get it right than fix it later. No judgment.

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Academica Logo

You've Got This

This isn't about perfection.
It's about all of us moving in the same direction.

Remember: Every document, every presentation, every email represents who we are as an organization. Make 'em count.

Questions?

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